This May not be applicable to your optimization strategy

Monthly SEO: Reports will be generated monthly after the initial first month payment, and invoiced via email. We recommend you set up a Standing Order (which can easily be stopped by you at any time). We will provide you with the relevant details for any Standing Order.

Ads Campaign Creation: This is the initial set-up of the campaigns, this is a one-off cost.

Conversion Management: We recommend that you have back office structure in place which will allow you to handle increasing levels of business enquiries immediately as they come through, and this service will allow a high conversion of client enquiries. Correct and friendly engagement with prospective clients to convert and generate positive customer reviews and feedback, which will result in increased organic rankings across a multitude of search platforms also. e.g Google reviews, Bing reviews, Independent Directory reviews, Trust Pilot reviews etc etc.

Ads Management Service Charge: This is the ongoing monthly cost for us to manage your Facebook Ad Words Campaigns. This is for the analytics and data aggregation, A/B testing, and constant monitoring of the campaigns. This will run every month until you stop it. We will of course update you regularly with reports on this.

Landing Page Creation: This is for us to create approximately 30 landing pages, this also is a one-off cost. If any more landing pages are required, we will discuss this with you first, but this is not usually the case.

We have estimated around 50 clicks per month, for now, we will cap the ad spend to £199 p/m, but we will have a discussion with you if this needs to be changed.

Ad spend fees will be paid directly to Facebook with your credit/debit card.

Depending on landing page conversion rates, we would estimate that from the 50 clicks you get per month, around 13 closures. Based on the average order values in your industry, your profits on 13 closures alone will be more than enough to cover your marketing costs.