Case Study 1

Better Body Cosmetics – by Frankie

Frankie, a qualified NHS nurse, had branched into the ‘responsible’ side of the cosmetic enhancement industry. Otherwise known as Botox, Anti -Wrinkle and Facial Fillers to many of us, Frankie was in need of attaining more Search Engine Result Page visibility at the local level to increase visitor volume and client conversion levels.

Results after 7 months:

Rank Results:

Search “Botox BA1”

Search “Botox Bath City”

Search “Botox Bath”

Fees For This Work: £90 per month

Work Carried Out:

All work was carried out in-house by Gary our SEO lead; and within the Terms and Conditions set by the Google Search Quality Team.

Initially we analyzed Frankie’s website pages and formulated and implemented an on-page (keyword density, page/code structure) and off-page linking strategy.

We are in the process of creating quality useful content for Frankie and her website, but even without (to date) flowing this quality content into the website structure, we have attained some good search result position improvements.

We have also made and implemented several other on-page changes, to facilitate higher levels of conversion.  Although we are somewhat restricted due to the website residing in a relatively non-flexible builder program provided by the host.

Frankie is now considering dedicating more days to her cosmetics business, due to much higher enquiry rates.

How did Frankie Review Us So Far? Genuine Google Review:

Research Process:

Conducted in-depth keyword research to identify ‘high potential’ search terms related to cosmetic procedures, as well as ‘long tailed’ ‘lesser searched’ opportunities.

Our goal is to carry out a ‘vertical search’ on the main competition keyword phrases, whilst simultaneously targeting easier opportunities to gain search engine result page traction against well-established business websites in the area with ‘expectedly’ large marketing budgets.

Analysed competitor websites to understand their content strategies and identify gaps.

Content Production:

Creating high-quality, informative blog posts, guides, and tutorials related to the clinical, aesthetic and health benefits of non surgical cosmetic procedures.

Focused on long-tail keywords and phrases to capture specific user intent.

Link Building:

Actively reached out to relevant websites, blogs and guest post opportunities.

Secured high-quality backlinks to Frankie’s webpages.

Strategy Development:

Content calendar to ensure consistent brand exposure publishing.

Leveraging proxy social media channels to promote the website URL.

Results:

Visibility Growth:

Better Body’s profile visibility increased by an impressive 185% almost 3 times the visibility.

Revenue Boost:

The revenue generated from organic traffic surged by TBC.

Long-Term Impact:

The sustained growth in organic ranking and revenue is positioning Better Body as a leading provider of Responsible Cosmetic Procedures in the local area.

Key Takeaways and Advice Given so far:

Quality Content Matters: Creating valuable, relevant content is essential for attracting and retaining prospective clients/customers and influencing organic rank.

Strategic Link Building: Building authoritative backlinks enhances organic visibility.

Consistency Pays Off: Regularly publishing high-quality content contributes to long-term success. We have reinforced this as a cornerstone of the long term ranking success for Frankie’s cosmetic business.

Nationwide Strategy: Nothing proposed as yet. We would advise a franchise solution with relevant branding and website infrastructure strategy.


Case Study 2

Mraza Accountancy – by Faraz and Wasif

After having carried out an initial optimization campaign around 3 years prior, Wasif and Faraz realized that they needed to re-instate the internet marketing search campaign to stay ahead of competition in the Cardiff area. They required more Search Engine Result Page visibility at the local level to increase visitor volume and client conversion levels, as well as some brand exposure via Twitter X.

Results after 3 months:

Rank Results:

Search “Accountants Cardiff”

Search “Cardiff Accountants”

Search “Cardiff Accountant”

Fees For This Work: £90 per month

Work Carried Out:

All work was carried out in-house by our SEO lead; and within the Terms and Conditions set by the Google Search Quality Team.

Initially we reviewed the on-page (keyword density, page/code structure) and off-page linking strategy. Coming to the conclusion that we would get leverage through a renewed linking campaign in conjunction with Twitter X and proxy site optimization, alongside other on page activities. The results were dramatic.

We are in the process of creating quality useful content for Faraz and Wasif’s website, but even without flowing this quality content into the website structure, we have attained some good search result position improvements.

How did Wasif and Faraz Review Us So Far? Awaiting A Genuine Google Review:

How did Mraza Accountants Review Us So Far? Google Review Coming Soon:

Research Process:

Conducted keyword research review to identify ‘high potential’ search terms related to cosmetic procedures, as well as ‘long tailed’ ‘lesser searched’ opportunities.

Our goal is to carry out a revitalized ‘vertical search’ on the main competition keyword phrases, whilst simultaneously targeting easier opportunities to gain search engine result page traction against well-established business websites in the area with large marketing budgets.

Content Production:

Creating high-quality, informative blog posts, guides, and tutorials related to the the latest and most relevant taxation issues and changes in the industry affecting businesses and individuals.

Focus on long-tail keywords and phrases to capture specific user intent.

Link Building:

Actively reached out to relevant websites, blogs and guest post opportunities.

Securing high-quality; highly authoritative backlinks to the accountancy website pages.

Strategy Development:

Content calendar to ensure consistent brand exposure publishing.

Leveraging proxy directories and social media channels to promote the website brand and URL.

Results:

Visibility Growth:

Mraza’s organic profile visibility increased by 24%.

Revenue Boost:

The revenue generated from organic traffic increased by TBC.

Long-Term Impact:

The sustained growth in organic ranking and revenue is positioning Mraza as a leading provider of Accountancy Services in the local area.

Key Takeaways and Advice Given so far:

Quality Content Matters: Creating valuable, relevant content is essential for attracting and retaining prospective clients/customers and influencing organic rank.

Strategic Link Building: Building authoritative backlinks enhances organic visibility.

Consistency Pays Off: Regularly publishing high-quality content contributes to long-term success. We have reinforced this as a cornerstone of the long term ranking success for Mraza’s Accountancy business.

Expansion Strategy: Nothing proposed as yet. We would advise a relevant branding and website infrastructure strategy to reach other geographic locations combined with video conferencing.

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